Forget tornadoes. Try chasing hearts, stars, horseshoes, clovers, hourglasses, blue moons, rainbows and tasty red balloons.
In its latest push to lure adult consumers, Lucky Charms cereal is putting its own twist on storm chasing with an augmented-reality app created by Ogmento that allows users to pursue virtual marshmallow treats at the end of Lucky the Leprechaun's rainbow.
Ogmento has captured the media's attention in recent weeks with its commitment to creating the ultimate real world gaming experience. With the new launches of Halo 4: King of the Hill and NBA: King of the Court 2, major publications have interviewed and reported on Ogmento's vision of games where the people, places, and things around you play key roles in the gaming experience.
- “NBA: King of the Court 2” Mobile Game Set to Release on November 1st -
LOS ANGELES – November 1, 2012 – Ogmento Inc., a leading global publisher of location- based mobile games, announced today that it has entered into a multi-year extension with the National Basketball Association (NBA) of its licensing deal for the critically acclaimed and award-winning mobile game franchise, NBA: King of the Court.
NBA: King of the Court has been nominated for Best Sports App in the 16th Annual Webby Awards. Hailed as the "Internet's highest honor" by The New York Times, The Webby Awards is the leading international award honoring excellence on the Internet. Nominees are selected by web industry experts, including media mogul Arianna Huffington, Skype CEO Tony Bates, SHFT.com co-founder Adrian Grenier, Instagram co-founder Kevin Systrom, mobile-phone inventor Martin Cooper, and Rovio CEO Mikael Hed.
Ogmento Brings the NBA to Mobile As a Free-To-Play, Location-Based Social Game
LOS ANGELES – Dec. 1, 2011 – Ogmento, Inc., a leading global publisher of location-based, augmented reality mobile games, today announced that NBA: King of the Court is now available worldwide for download on iOS or Android devices, encouraging mobile gamers to “Rule the Courts, Rule the World.” NBA: King of the Court is the first mobile app to adapt a major league sports franchise into a free-to-play, location-based online game.
"Social media is inseparable from augmented reality. You're in the real world and you want to interact with your real friends. " - Ori Inbar
You point your wireless device -- cell phone, iPad, whatever -- at a graphic on a box of unassembled furniture and then the instructions, complete with 3-D diagrams, instantly appear on-screen. Point at a piece of paper and it's suddenly a game board.
PepsiCo's SVP Chief Consumer Engagement Officer joins US' First Venture Backed Augmented Reality Gaming Company
NEW YORK, Nov. 8, 2010 /PRNewswire/ -- Augmented Reality (AR) gaming company Ogmento, Inc. ("Ogmento") announced today that distinguished PepsiCo executive Frank Cooper III, SVP and Chief Consumer Engagement Officer, has been appointed to the company's Board of Directors.